Marko Jocic – Resume & Portfolio

Summary

Data-driven business leader and educator with over 20 years of experience. Expertise in AI-powered solutions, global marketing execution, and business transformation. Advisor to executive leadership teams and academic director of Georgia’s top-ranked Executive MBA program.

Technical & Strategic Skills

Business Intelligence: Power BI, Tableau, SQL, Excel
Predictive Modeling, Multivariate Analysis, PLS, SEM
Python (Pandas, Statsmodels), APIs, JSON
Marketing Automation: HubSpot, Salesforce, Adobe

CRM/ERP Strategy: SAP, Oracle, MS Dynamics
Data Storytelling, Dashboards, Campaign Analytics
AI Tools: ChatGPT, Prompt Engineering, Automation
UX Design & Tools: Figma, Canva, Adobe CC

Certifications

Generative AI for Business – KSU (2025)
Prompt Engineering – KSU (2025)
Tableau: Connect & Transform Data, Get Started (2025)
HubSpot: RevOps, Inbound, Digital Marketing (2024)
Google: GenAI for Educators (2024)
Microsoft: Career Essentials in GenAI (2024)
Databricks: Academy Accreditation in GenAI (2024)
Skillsoft: Leading in the Age of GenAI (2024)
PMI: Introduction to Data Science (2024)
CITI Program: Research with Human Subjects (2024)
Evidence-Based Management – KSU (2025)

Publications Google Scholar

Familiness and Innovation Outcomes in Family Firms, JSBM, 2023 (52 citations)
The Coaching and Leadership Burnout Paradox, JMD, 2024
Emergent Technologies Production in the US, JISARA, 2025

Professional Experience

May 2021 – Present

Kennesaw State University

Clinical Assistant Professor | EMBA Academic Director

Lead top-ranked EMBA curriculum and instruction in analytics, process/project management, marketing, sales, and strategy. Taught 300+ executives with top evaluations. Designed real-world AI and BI projects using Power BI, Tableau, and Python.

Dec 2022 – Present

Huegli Tech AG, Switzerland

Area Sales Management Consultant

Expanded international project pipeline using hands-on account management. Secured multiple projects across three new markets within one year.

Jul 2021 – Oct 2022

Mecc Alte SPA, Italy

Technical Sales & Project Consultant

Streamlined sales and support systems and secured 20+ OEM projects.

Apr 2012 – Mar 2021

Governors America Corp., MA

SVP Sales & Marketing

Directed global sales, applications, and marketing operations. Scaled international sales across 75+ countries. Led transformation strategy.

Oct 2011 – Apr 2012

Stanadyne Corp., CT

Sr. Program Manager

Seamlessly handled 15+ major projects simultaneously and promoted within 60 days for performance and customer-facing leadership.

Jul 2010 – Oct 2011

Governors America Corp., MA

Market/Product Manager

Developed and launched an EPA-certified natural gas product line.

May 2006 – Jun 2010

Cummins MerCruiser Diesel

Applications Engineer & Technical Specialist

Led launch of Zeus joystick docking system for marine clients. Rapidly promoted and served as key liaison across product and engineering teams.

Jan 2006 – Apr 2006

McNeilus Companies (Oshkosh Corp.)

Electrical Design Engineer

Designed robotic arm and wireless cement mixer systems for heavy-duty vehicles using AutoCAD Electrical.

Jan 2005 – Dec 2005

JLG Industries (Oshkosh Corp.)

Electrical Design Engineer

Developed control systems for scissor lifts and aerial work platforms. Supported prototype testing, software validation, and schematic design.

Education

Doctor of Business Administration (DBA) – University of Florida, 2018
Master of Business Administration (MBA – International Business) – University of South Carolina, 2009
Bachelor of Science in Electrical Engineering (BSEE) – University of Florida, 2004